CV

[Chicago, IL] • Website • LinkedIn • Email

SUMMARY

Strategic systems analyst with a strong foundation in advertising tech, platform integration, and data verification. I specialize in translating complex stakeholder intent into verifiable logic, with a focus on clarity, accountability, and execution across social platforms. Known for bridging technical rigor with conceptual insight, I deliver systems that scale, dashboards that reflect reality, and documentation that empowers teams. Ready to lead high-impact analysis, mentor junior analysts, and own key parts of the marketing data stack.

EXPERTISE

Digital Tracking & Attribution: DCM, UTMs, Pixels, Postbacks
Ad Tech Ecosystems: Media Mix Architecture, Platform Integration
Process Design: Flowcharting, QA Pipelines, Stakeholder Alignment
Visualization & Validation: Tableau, Mermaid, Lucidchart, SQL
Cross-functional Communication: Ad Ops, Strategy, Analytics, Creative
Liminal Systems Thinking: Change, Ambiguity, Constraint Reframing

PROFESSIONAL EXPERIENCE

Media Investment Analyst

Starcom, DIRECTV — August 2023–Present

Drove data enablement and platform accountability across Reddit, Snapchat, and Meta
Created multi-platform ad flow visualizations to clarify pixel logic, attribution windows, and campaign goal mapping
Translated complex stakeholder goals into logic trees and QA checklists for media ops
Spearheaded Reddit conversion validation, identifying reporting discrepancies and aligning spend, visit, and conversion data
Supported national awareness campaigns (e.g., Reddit Takeover) with pre/post analysis and hourly breakouts
Collaborated cross-functionally with A&G and data strategy teams to troubleshoot dashboards and improve routed data logic
Brought cultural insight to media strategy by framing creative/targeting tradeoffs in terms of visibility, agency, and subcultural resonance
Mentored junior analysts and contributed to team-wide knowledge-sharing through documentation and live troubleshooting sessions

Associate

Starcom, DIRECTV — 2022–2023

Owned performance tracking logic across Meta and Snap
Streamlined UTMs and DCM mapping to improve reporting clarity
Implemented naming conventions, filters, and campaign routing to reduce errors across platforms
Coordinated with internal and client-side teams to align media spend pacing with business outcomes
Built documentation and process guides that cut down onboarding time for junior analysts
Mentored junior analysts and contributed to team-wide knowledge-sharing through documentation and live troubleshooting sessions

PROJECTS & SYSTEMS

Liminality Framework

Built a conceptual framework and digital garden that explores how constraints, thresholds, and transformation shape identity and systems. Includes the “Spectrum of Agency,” “Liminal Lexicon,” and analysis of cultural and platform dynamics.

Content Ops Automation

Built and refined Apple Shortcuts, Obsidian templates, and GitHub pipelines for capturing and categorizing journaling and work logs, tied to metadata for filtering and content reuse.

Strategic Mentorship & Team Enablement

Led onboarding and upskilling efforts for analysts and cross-functional collaborators. Developed repeatable QA workflows, shared libraries of platform-specific troubleshooting tactics, and facilitated sessions to align technical and business stakeholders.

TECH & TOOLS

Ad Platforms: Reddit Ads, Snapchat Ads, Meta, TikTok
Tracking: DCM, Google Campaign Manager, Pixels, UTMs
Analysis: Tableau, SQL, Excel, Google Sheets
Diagrams: Lucidchart, Mermaid, Figma
Code & Content: Astro, MDX, GitHub, Obsidian
Workflow: Slack, JIRA, Notion, Confluence

EDUCATION & CONTINUING STUDY

Ongoing study in systems theory, liminality, and actor-network theory
Regular publication and digital garden writing at kamiljk.com
Completed Reddit Ads Business Certification

CV

Ad Tech & Social Media Systems Analyst